Announced at Lovania: NFU Plants and Flowers Pledge

Announced at an event at our nurseries in Preston today (June 22 2018), the NFU has launched a new Plants and Flowers Pledge as it challenges retailers to back British plants and flowers growers by committing to delivering fairness in the supply chain.


Aldi – one of Lovania’s major clients – are the first retailer to sign the new pledge. Signing up commits the forward-thinking retailer to uphold the principles of the Groceries Supply Code of Practice in the same way as fresh produce suppliers. It builds on the NFU Fruit and Veg Pledge.

Pledge: The Commitments

It also sets out best practice for managing promotions, the need for longer term agreements, and challenges the industry to increase the proportion of British plants and flowers available for consumers to buy.

NFU horticulture and potatoes board chair Ali Capper said: “The NFU Plants and Flowers Pledge is a fantastic platform for retailers to demonstrate their commitment to British horticulture and the growers that make it thrive.”

Confidence for UK business investment

Lovania Aldi NFU Plants and Flowers Pledge 2

Charmay Prout, speaks of the Pledge “giving greater confidence”

Speaking at the launch event, Charmay Prout, Managing Director of Lovania Nurseries Limited praised and echoed Aldi’s strong commitment to working with them to uphold the principles of the Pledge. “This Pledge gives growers confidence to invest in their business for the future.” she said.

The Lovania team then conducted a nursery tour around the facilities where Aldi’s and other major and independent garden centres and retailers plant material is grown.

Increasing the proportion of British-grown plants

Only around 10 per cent of the flowers regularly on offer to the public in supermarkets were from British farms.

NFU Vice President Stuart Roberts said: ““We are delighted to welcome Aldi as the first retailer to sign up to the pledge and commit to increasing the proportion of British grown plants and flowers it sells each year.”