At Lovania, growing plants is more than a process. It’s a passion, a science, and a promise to our customers. With over 45 years of horticultural experience, we’ve developed a growing system that combines traditional care with modern technology — ensuring exceptional quality, scale, and service every step of the way.
Investment at Every Level
We believe that great growing starts with great investment — and we’ve committed to that across the board. From our purpose-built glasshouses, polytunnels and outdoor beds to our cutting-edge automation systems and advanced heating systems, every aspect of our production has been designed to support precision, quality and efficiency.
We’ve also invested in our people. Our team of over 80 skilled horticultural professionals bring deep experience, a sharp eye for detail, and a shared love for growing. Whether it’s selecting the finest young plants, managing growing conditions, or ensuring uniformity in presentation and packaging — they care about every plant.
Consistency at Scale
Lovania supplies over 30 million plants each year — but never at the expense of quality. Our systems ensure high uniformity and dependable standards across every crop, so that whether you’re ordering one trolley or one hundred, you’ll receive plants that are vibrant, healthy, and ready for retail.
We grow across numerous strategically located sites, giving us the flexibility to maintain availability, quality and range, even in peak season. This infrastructure allows us to deliver on tight timelines — a critical advantage for today’s dynamic retail market.
A World of Variety
From alpines, potted bulbs, and herbaceous perennials to specialty ranges and seasonal favourites, we grow an ever-evolving catalogue of over 1,700 high-performing varieties tailored to customer demand. Behind every plant is careful selection, trialling, and innovation — ensuring we stay ahead of trends and always offer something fresh and exciting.
We also work closely with breeders and partners (including our subsidiary, Seiont Nurseries) to develop new and improved varieties that meet the evolving needs of garden retailers and their customers.
Supporting You Beyond the Grow
Our job doesn’t end when the plants leave our nursery. Lovania’s experienced sales team offers ongoing support to help your business succeed — from expert horticultural advice to merchandising ideas and retail-ready marketing assets. We understand that what we grow ultimately reflects on your brand, and we’re committed to helping you stand out.
It’s not just how we grow — it’s why.
To inspire, to supply, and to support a greener, more beautiful world — one plant at a time.