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a growing business

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a family-run business

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with 42 acres of facilities

spread over 12 sites

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stand out from the crowd this autumn

A history of Lovania

Lovania was founded in 1980 by Len, Keith and Celanie Ball. The name Lovania is taken from the last ship that Keith’s father, Len was stationed on during WWII. HMS Lovania was one of the few ships that wasn’t sunk during action in the Mediterranian, Keith decided it was a good name for the new business.

A company led by investment

Today Lovania supplies over 30 million plants to over 1,200 businesses every year, We place our customers at the heart of everything we do and have put substantial investment in our facilities, our staff and technology to ensure they receive the best possible product and have the widest possible choice.

Investment and experience

In a market where presentation, delivery and consistent standards are balanced by the need to deliver at a price point, it is our scale, investment and experience that enables us to meet these demands and deliver plant and flowers that consistently exceeds all our customers expectations.

Investment in our customers

Yet it’s not only standard, availability and choice that separates Lovania but also the qualities of our staff – which means you can always be confident that the products and the services you receive will enhance your offer, boost your brand, provide a unique experience for your customers and provide your business with a competitive advantage.

More on our history…

Our Achievements

A wonderful world of plants

  • alplines-label
  • special-range
  • herbaceous-perennials
  • Christmas-collection-label
  • bulbs
Lovania Bulb Catalogue 2017_2018

Bulb Catalogue 2017-2018

Lovania Spring/Summer Catalogue 2017

Spring/Summer 2017

Lovania Catalogue 2018

Lovania Catalogue 2018

The latest catalogues from the Lovania team:

A unique service
from a unique plant grower

It’s not just our growing expertise and market experience that has given us our reputation, it’s also the love of plants and gardening we share with our customers, our enthusiasm to produce new and improved varieties and our desire to always provide you with the finest, most varied selection that makes us unique amongst British growers and resulted in the finest selection of plants and flowers available.

Our Promise

We guarantee to you that the plants we provide are of the utmost quality and if planted and cared for, as detailed in the Plant Section and on the labels, will continue to grow and flourish. Please use the Plant Finder to help you find the right plant.

A rich, varied selection of plants and reliable high standards of service.

A growing service

As a supplier of superior plants and bulbs to both horticulture businesses and major retailers we have built a substantial and high profile network of national and independent customers, in addition to the many hundreds of smaller operators throughout the country that stock our plants.

Unique amongst growers

Our service has been developed to guarantee a rich and varied selection, consistent high uniformity of product and an industry leading level of service. One that will stimulate and satisfy demand for our plants and will also meet the tight schedules of today’s retailer market.

But our service doesn’t end with delivery, Whatever size or type of business you run, our customer support team are always there to help, with sound advice, innovative, practical retail initiatives and experienced marketing support.

Contact Us

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Our Team

The Lovania team, consisting of over 70 experienced growers, fulfilment and distribution staff and led by
a strong sales and management team, is one of the most experienced and best qualified in the industry.