Welcome to Lovania.
Lovania was founded in 1980 by Len, Keith, and Celanie Ball — inspired by HMS Lovania, the last ship Len served on during WWII and one of the few that made it home. That spirit of resilience, pride, and purpose still defines us today.
Now, over four decades later, Lovania supplies more than 30 million plants each year to over 376 garden centres and retailers across the UK.
We’ve built our reputation on three pillars: investment, experience, and an unwavering commitment to quality. From over 80 skilled staff to 65 acres of nursery space, we’ve invested heavily in our people, technology, and facilities — ensuring our customers always receive the finest plants and the widest selection.
What makes us different?
It’s not just our scale or reliability — it’s the passion we share with our customers for plants, gardening, and growing success. Whether you’re a national retailer or an independent garden centre, our professional team is here to offer innovative retail support, expert advice, and plants that genuinely enhance your offer and elevate your brand.
Explore a world of choice — from alpines to perennials, potted bulbs to seasonal bedding. With Lovania, you’re not just buying plants, you’re investing in quality, variety, and a partnership built to help your business flourish.